I - Integrity
We abide integrity, straightforward, reliability to business partners, customers, colleagues, and society.
A - Attitude
Attitude is an important matter. We have a positive perspective of opportunities and obstacles to create the differences.
S - Synergy
Our main resource is people, customers, and products are the key to drive the organization.
P - Performance
We focus on working efficiency and we believe that success belongs to the team.
I - Innovation
We support innovation in all aspects in terms of products, services, business models, and business processes.
R - Respect
We respect different identities in every role, everyone has the power to create better things for the organization.
E - Entrepreneur
We value entrepreneurship, we believe that this business belongs to everyone.
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